Cross Culture

For multi-active cultures ‘negotiation is an art-form

Linear-active?

If you crave facts and are intrigued by the questions ‘What? When? How many?'...

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Multi-active?

If creativity ignites you and 'how' people communicate and relate to each other...

Reactive?

If you're convinced by ‘who’ says it and their experience, expertise and authority...

Walmart had to pull out of Germany, losing a billion USD. Why? German customers were put off by smiling, American-style ‘greeters’…

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